What does Motorola acquisition mean to Google?
Google's USD 12.5bn deal to acquire Motorola has baffled analysts and stock market. Here are different opinions:
Like Apple, Google is also seeking expansion in mobile market and might want to launch Google's Tablet. Perhaps Motorola's acquisition would help in realizing this dream.
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Strengths | Weakness | ||
|---|---|---|---|---|
| Opportunities | According to Google, it will strengthen Google patent portfolio and will help in countering "competitive threats". | Strain ties with allies like HTC and Samsung. Partners may start planning to switch to alternate platforms. | ||
| Threats | Owning a platform will help in delivering better user experiences. | Phone manufacturers may alienate from this deal. |
Like Apple, Google is also seeking expansion in mobile market and might want to launch Google's Tablet. Perhaps Motorola's acquisition would help in realizing this dream.
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